1.Wallet Cards - Typically emergency information or CPR Cards work best. Game schedules work well for college towns
2.Jar Openers - Get the ones with magnets so they stay visible to the homeowners and guests on their fridge
3.Voice recorder - A lot of ideas come and go at inconvenient moments. Keep a recorder by your bed or in your car to capture those killer ideas.
4.Door Hangers - An effective oldie but goodie. Try adding a hand written note at the bottom.
5.Key Chains - An always useful item that hangs around for a while
6.Email Newsletters - To be legal, use a cheap service like ConstantContact.com to deliver to your current clients. Be sure to put their newsletter signup link on your web site.
7.Host Seminars - Host a free seminar on events related to insurance. Maybe fires, floods, or anything that community is currently aware about due to the news for the best attendance. Use a church, library, or college to get the cheapest room rates.
8.Local Networking Events - Organizations throw events in the community that you can attend even though you are not a member. Get out, be seen, and network on a consistent basis.
9.Internet Insurance Leads - Be wary as these are typically non-exclusive leads so be on your toes to contact the prospect as soon as you get the lead!
10.Sponsor a Classic Car Show - Obviously loaded with vehicle owners
11.Consumer Review Websites - Make sure you get someone to review you at consumer review sites like AngiesList.com
12.Advertise on Pizza Boxes - Do a simple sticky on top to get started immediately rather than waiting for the next batch of boxes to be printed.
13.Advertise on Place Mats - People will eventually read all of the printed items on the mat while waiting for their orders
14.Wine Tastings - Sponsor and/or help pour wines wearing your company shirts. You will expose yourself to a more affluent demographic
15.Follow-up Letters - What you do after the sale counts! Remind them that they are more than a number with a personal thank you letter
16.Business Cards - You never know when you may need them. In fact, leave a few here and there. Try and take ten with you every day and leave them in various places.
17.Online Articles - Write 500-1000 word articles and publish them for free on EZineArticles.com or GoArticles.com. Be sure to always put your email, address, and web site link at the end of each article.
18.Motorcycle Rides - Be a sponsor in a poker run. This is another event that will attract an affluent demographic.
19.Sponsor Youth Sports - Make sure your company name is the team name and make sure it's printed on their jerseys if possible.
20.Radio Interviews - Sponsor an "Ask an Insurance Expert" on an AM radio station and field insurance questions and concerns from listeners.
21.Write a Local Column - Sit down one weekend and write 12 articles on insurance. Then approach the editor with the completed articles and say they can be used for a 12 part series to help consumers. To them it's free content and little risk of you fizzling out on the project because the articles are already written
22.Sculpture - Sign ordinances may keep you from putting something attention getting in your parking lot. However if you approach the city with an artist to make a "sculpture", you may be able to skate around the rules. Try something creative with a wrecked car.
23.Networking Groups - Join up with multiple Chambers and attend their events
24.Charitable Groups - Look for the groups that throw the most community events. These will give you the most exposure.
25.Service Clubs - Rotary, Lions, Kiwanis, etc., also sponsor many charitable events and are typically filled with professionals especially Rotary.
26.Pens - Pens always seem to find their way into weird locations. Give them to your staff to take home and loose. At the bank drive through teller ask for a pen, take it, then send two of yours back.
27.Always Send Marketing Materials - Every letter, invoice, or any communication, take that opportunity to feed your existing customers marketing materials.
28.Mobile Signs - Trucks with color LED signs, Venetian signs, or just plain ones are attention getting and are pretty inexpensive.
29.Cards - Send holiday or birthday cards with hand written messages. If your client list is too big, then just do as many as you can starting with your best customers.
30.Vehicle Wraps - if you have a spare car, create an eye catching graphic wrap that covers the whole vehicle. Drive that vehicle to lunch every day and park it out next to the road. Plus the car can now become a business expense!
31.Free Online Directories - You want links from other web sites to your site. This is because more other people link to your site, the more the search engines will think your site is popular and therefore increase your rankings in searches. Submit your web site to free listing services like http://www.dmoz.org
32.Cheap Online Directories - Although space is limited, you may be able to get super affordable listings in an insurance specific directory like http://www.CarInsuranceRivals.com where the monthly cost comes to just $0.21 per zip code of your choosing.
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